Moderately Heavy Models May Actually Lower Women’s Self-esteem

“Journal of Consumer Research reveals that, contrary to many assumptions, looking at moderately heavy models actually lowers most women’s self-esteem, while looking at moderately thin models raises it. ”

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beti says > That is weird! But I must say I was compelled by the Dove ads, I couldn’t stop looking at them (although I still didn’t purchase Dove ;) ).

One Response to “Moderately Heavy Models May Actually Lower Women’s Self-esteem”

  1. Jonathan Says:

    I don’t like really skinny models - I am hungry!

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